Local CrossFit gym joins movement to cut ties with brand after controversial remarks

CrossFit is under fire after a controversial tweet by the fitness regime’s founder and at least one local gym is joining a national movement to cut ties with the brand.

On Saturday, the Institute of Health Metrics and Evaluation tweeted: “Racism is a Public Health Issue.”

In a response, also on Twitter, CrossFit founder and CEO Greg Glassman said,“It’s Floyd-19,” a reference to COVID-19, the disease caused by the coronavirus that has killed 400,000 people around the world this year.

Floyd, who was African American, died two weeks ago after a white Minneapolis police officer pressed a knee on his neck for several minutes. The incident was captured on video and has sparked worldwide protests.

Following Glassman’s tweet, shoe company Reebok ended its partnership and gyms across the country parted ways with the CrossFit brand, including Code: 541 in Bend, which also operates Sunriver CrossFit.

“Our core values here at 541 has always been integrity,” said owner Ian Ciurej. “We have always been about inclusiveness and we feel like what Greg Glassman said and his response afterwards was enough for us to see where they stand. We don’t think they fit our values any more. We just don’t align.”

Code: 541 said their classes won’t change, it’s the CrossFit branding they are parting ways with.

According to CrossFit’s website, gyms pay $3,000 a year to be affiliated with the brand and to be able to market themselves as an official “CrossFit” gym.

Glassman has since apologized for his tweets, saying it was a mistake and not meant to be seen as a racist or insensitive remark.

 

▶️ Origin Story: Revs House

On Fridays we tell you an Origin Story, highlighting local people turning their passion into a profession. This week, Samantha O’Connor is showing us a workout that benefits your body both inside and outside the gym. A great workout at Revs House can also double as a therapy session.

Thanks to BendBroadband Business for sponsoring Origin Stories where we introduce you to people turning their passion into a profession every Friday night on Central Oregon Daily.

Keeping Your Inner Zen Through the Holidays

Responding, instead of reacting, is always a better option and you can do this if you take the time to breathe. Juniper Swim and Fitness Center yoga instructor Santiago Casanueva, suggests yoga to help keep your cool during this sometimes stressful time of year. If you are a beginner yogi or experienced one, there are a variety of studios available in Central Oregon to suit you.