Superfood Company Headed By Surfer Laird Hamilton Opens in Sisters
When you’re a world-class athlete you look for every edge you can find to push yourself to the next level.
Legendary surfer Laird Hamilton found one of his edges with a homemade creamer that he added to his daily diet, for an added natural boost of energy during the day.
Paul Hodge, CEO of Laird Superfood, had recently moved to Sisters and once he sold Hamilton on the idea that the creamer was the foundation for a new health food company, he also pitched the Central Oregon community as the place to locate the headquarters of the new venture.
For business leaders in Sisters, the question wasn’t if Laird Superfood was a good fit for the community, but how fast could they make it happen.
Sisters officials are hoping that Laird Superfood is the first wave of a rising tide of new businesses in their community.
