Release the Kraken: Seattle unveils name for NHL franchise

SEATTLE (AP) — The name Seattle Kraken seems to have had an air of inevitability around it even during the earliest days of the NHL expansion franchise.

“The first time in our office, there’s only 10 of us in our office, and we put up our NHL Seattle sign on the front door. And the very next morning there was a Post-it on the door that said, ‘Release the Kraken,’” Heidi Dettmer, the franchise’s vice president of marketing, told The Associated Press. “So it’s definitely something that we’ve heard almost as a rallying cry.”

The franchise made those early fans happy Thursday when it revealed the team would, indeed, be called the Kraken.

After starting with a list of roughly 1,200 names and suggestions — no matter how outlandish — Dettmer and Seattle’s front office whittled them down to a final group of five.

Each was placed into its own silo, as they called it, and given thoughtful and independent consideration with an eye toward what would be the best brand for the franchise.

Ultimately, Seattle opted to unleash the sea creature from Scandinavian folklore on the rest of the NHL.

Kraken was the winner over options that may have proven safer and possibly less polarizing.

From the start, Sockeyes, Steelheads — even Metropolitans in a nod to Seattle’s hockey history — were among the fan favorites. There was even a push from some for the team to try to acquire the Thunderbirds name from the local junior team.

FacebooktwittermailFacebooktwittermail

Join the Conversation

Top Local Stories

  541.749.5151

co-daily