It’s not often that a person’s childhood hobby becomes their adult career, but John Frey could not ignore his lifelong passion for cycling. But in a place like Central Oregon, where cycling is a big part of the outdoor community, John is changing up the bike retail game and offering bike people like himself a personalized bike shop experience.
Project Bike is located at the corner of Bond and Colorado, right across the street from Palate Coffee. Stop in, grab a beer from the 10 Barrel vending machine … they’ll provide the nickel … and say hi to John and the bike guys.
