SAN RAMON, Calif. (AP) — Netflix will unveil next month the first version of its video streaming service with ads.
The move will give cost-conscious viewers a chance to watch most Netflix shows at a steep discount in exchange for putting up with commercial interruptions.
The ad-supported service is scheduled to debut Nov. 3. It comes as Netflix tries to reverse a drop in subscribers. It will cost $7 per month in the U.S.
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That’s a 55% markdown from Netflix’s most popular $15.50-per-month plan, which doesn’t include ads.
The ad option will also be available in 11 other countries.
Subscribers choosing the cheaper plan won’t be able to download shows while offline.