By BROOKE SNAVELY
CENTRAL OREGON DAILY
Projections are that US consumers will spend $9 billion today on Cyber Monday.
Some local businesses with strong e-commerce presence are benefitting on this busiest online shopping day of the year.
To cash in on this year’s Cyber Monday craze, Deschutes Brewery offered 20% discounts on all products purchased through its website and flat rate shipping.
“We do see a lot more traffic come through. We do see a higher bump in sales, obviously, people shopping for their favorite beer lover, their dearest family members that just loves Deschutes,” said Densie Smith, the merchandise coordinator for Deschutes Brewery in Bend.
Some other Bend-based national retailers extended similar discounts. Picky Bars offered online shoppers a 30% discount while Ruffwear and Hydro Flask both had 25% sales.
Just the thought of getting a fraction of the money shoppers are predicted to spend today motivates local merchants large and small to make their products available on-line.
“Cyber Monday is a great day to support all stores, local. It’s not only great to go on line and find good deals but its really a great holiday experience to walk around downtown or anywhere around Bend and get that local feeling of walking into somebody’s shop, interacting and buying your goods right there on location, said Bend Chamber of Commerce CEO Katy Brooks.
To keep track of your favorite stores’ best deals, the Bend Chamber suggests subscribing to their online newsletters, follow their social media, and download their apps if available.
“If you have a favorite shop here in town, it would be a great idea to go online, sign up and see what kinds of sales they have this week and before the holiday,” Brooks said.
Deschutes Brewery has several factors in its favor: It’s products are unique and not available anywhere else…not on Amazon, and not on Target.com
“We have fans all over the US. We ship to Canada and we distribute up there too,” Smith said. “We have orders that come in throughout the year through our entire footprint and our friends up north.”
Another reason Cyber Monday will be bigger this year: It falls almost a week closer to Christmas.