Central Oregon energy food giants combine as Laird Superfood acquires Picky Bars


Laird Superfood has acquired Picky Bars for $12 million in cash and stock, combining two Central Oregon natural energy food companies.

“We are so excited to welcome Picky Bars into the Laird family,” said Laird CEO Paul Hodge. “Founded by three incredible athletes who are true to their mission and vision, Picky Bars aligns with our core values of trust and authenticity and our product ethos prioritizing high performance and sustainability, not just for athletes, but for everyone in everyday life.”

He said the acquisition helps Laird move forward with its strategies of expanding its brand platform in the bars and snacks category.

Bend-based Picky Bars was founded 10 years ago in the home kitchens of endurance athletes Jesse Thomas, Lauren Fleshman, and Stephanie Rothstein Bruce.

The company has expanded to include performance oatmeal, granola, nut butter and other products.

“We are beyond stoked as we expect this acquisition to accelerate our already strong growth by expanding our distribution, enhancing our product development, and creating even more jobs in our local community,” Thomas said in a post on Picky’s website. “Overall, coming together with LSF will increase the positive impact we can have on our communities and the world at large. We feel incredibly lucky to have found such an amazing fit for our team and brand… and just right around the corner in Sisters, Oregon!”

Laird Superfood, Inc. is a Sisters-based company that creates award-winning, plant-based superfood products.

The Company was co-founded in 2015 by the world’s most prolific big-wave surfer, Laird Hamilton.

It’s the second big local business merger this year.

In March, Deschutes Brewery and Boneyard Brewery merged.

Deschutes Brewery, Boneyard Beer to merge in ‘Dream Team’ joint venture


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